For more than 60 years, Trick-or-Treat for UNICEF has served as the original Kids Helping Kids® campaign. In 1950, children across America were inspired to collect coins for UNICEF to aid children abroad enduring the after-effects of World War II. It was not just a charity effort—it was a call to end the needless suffering of their more vulnerable peers around the globe. Since then, for generations of Americans, Trick-or-Treat for UNICEF has been a powerful way to make a difference in the lives of the world’s children. Today, that mission is as urgent as ever, and the campaign is just as vibrant. Established as one of the longest-running youth initiatives in America, with more than $164 million raised to-date, Trick-or-Treat for UNICEF remains an inspiration to the young (and the young at heart) to further the cause of children everywhere.