Nothing to be said. This is NIKE PLUS new plataform. Incredible!
Scandinavian Airlines releases the TimeKiller app, a smartphone application designed for frustrated travelers waiting for delays at airports. The TimeKiller campaign was developed at SWE Advertising/JWT Stockholm as part of the airline’s latest promotions to draw attention to its awards for being Europe’s most punctual airline 2009 and 2010, and the worlds most punctual airline during July and August 2011. Mobile users can download the app via iTunes and can play games such as ‘Spin the Hamster,’ ‘Blow the Propeller,’ ‘Hold That Thought’ and ‘Follow The Footsteps’ and even directly book a flight through the app. Check out a demo video of the app above.
Text: PSFK
We introduce you to a new and exciting experience of a laser pointer, ‘Smart Dot’. Plug it into the 3.5mm audio jack of your smartphone. Download the ‘Smart Dot’ app for free from the app store and run it on your smartphone. By running the Smart Dot host program, you can switch your smartphone into Presentation Mode. The computer and smartphone should be connected to a wireless network or personal hotspot. Now, you can move the mouse by using the trackpad control feature. Of course, you can flip the pages by using the left or right page buttons. The stopper with various colors makes the Stylus pen truly distinctive and prevents it from rolling. The looped soft strap allows ‘Smart Dot’ to be used tastefully while being a sensational fashion icon. Experience the remarkable innovation of the laser pointer, Tangram ‘Smart ‘Dot’.
Designed by Tangram in Korea. www.tangramdesignlab.com
Text: Tangram Vimeo’s account
imaginaria App: check in into imaginary places
NG360° gives you the tools and motivation you need to fine-tune your GAME, SWING, BODY and GEAR. Track your rounds, dig deep on stats, get feedback on your swing from pros and your friends, and access golf-specific workouts. NG360° is a clubhouse, practice tee, gym and pro shop — all in one, and always with you.
Text: NikeGolf Youtube’s account
Razorfish Germany came up with the “Make Your Own Burger” campaign to celebrate McDonald’s 40th year of being “Germany’s favorite restaurant.” Razorfish Germany used friendly competition and crowdsourcing to help McDonald’s come up with a new way to engage with its consumers, this campaign won a Silver Medallion at AME Awards.
Kazemill - see the cold coming
Young people see saving as something boring that means cutting down on things they like. We wanted to change this and found a way for them to save every time they shop.
Awards: D&AD Student Awards 2012 – Best of Year
Text: http://cargocollective.com/evarickardmichal
Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it’s both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image.
Awards:
Clio 2012 Interactive - Bronze
Clio 2012 Integrated Campaign - Bronze
New York Festivals 2012 Interactive - Finalist
(Winners will be announced in May)
A video demonstrating the future uses of mobile augmented reality and computer vision.
If you are interested in learning more about how augmented reality and digital marketing can help your organisation or campaign you should review our free series of augmented reality guides. These guides are focus on the techniques and practicalities associated with the technology and will give you an insight on how augmented reality can be used effectively.
Augmented reality marketing strategies: the how to guide for marketers is available here http://www.hiddenltd.com/augmented-reality-marketing-how-to-guide
Text: hiddencreative Youtube’s account
New Balance specializes in providing customers with a unique professional fit service by knowing their customers’ detailed size, usage and orthopedic requirements. To improve on this service we created an iPad application to enhance the customer’s in-store shopping experience. It acts as a point of engagement during self-service and consultative sales interactions.
The application gives sales associates access to features and utilities that allow them to assist customers with sizing, product information and comparisons. It also provides a view into the full set of New Balance products while offering access to an array of information about their products and technologies.
Since 1978, the Rainbow Warrior allowed Greenpeace to gain numerous victories for the protection of our planet. Today it made its time and Greenpeace needs to replace her.
Ray Ban app
Over three days 156 people from 6 continents gathered to have a holiday dinner together, screen to screen. From families separated to strangers meeting for the first time, we all toasted to this season of togetherness.
A little thing called facial tracking software allowed the people calling in to move their dolls by simply moving their faces. Making it as realistic as virtually possible.
It was pure joy to see and be a part of all the love.
Happy Holidays everyone! virtualholidaydinner.com
Credits Virtual Holiday dinner: Wieden + Kennedy Amsterdam
Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving chocolate.
For one day only, Anthon Berg opened “The Generous Store”. It was the world’s first chocolate shop where you couldn’t pay with cash or card, but the promise of a generous deed to a friend or loved one. If you did not make it to the shop, visit www.facebook.com/anthonberg.dk where the generosity continues.
Visit Anthon Berg at http://www.anthonberg.com or http://www.facebook.com/anthonberg
Text: AnthonBergMovies Youtube’s account
